Dale Barnes becomes a legacy Life Member of the Coastal Conservation Association (CCA) of California

Yamaha News

On March 11, 2022 Dale Barnes, Marketing Division Manager for Yamaha Marine Engine Systems, became a legacy Life Member of CCA-California.  In Mr. Barnes’ honor, Yamaha Marine dedicated a matching funds sponsorship that will aid in the continuing effort of coastal conservation projects in California.


Ben Speciale, President, Yamaha U.S. Marine Business Unit had this to say about Mr. Barnes’ retirement:


“Throughout his 23-year career with our company, Dale has been a champion and driving force behind Yamaha’s commitment to conservation. His passion for the outdoors is unmatched, and his contributions to the sustainability of our natural resources are numerous. It’s truly an honor to recognize one of our own as a Legacy Life Member of CCA-California and we wish our friend and colleague many happy years in retirement.”


Characterized by his many accomplishments, Barnes’ entire career was marine industry centric.  His childhood revolved around boating and sport fishing which was the root of his passion for the protection of fishing industry. 


Barnes’ was a crucial element in the founding of Yamaha Marine UniversityTM. This program was designed for dealers to learn better techniques to “improve both profitability and customer satisfaction” – Yamaha Outboards Newsroom. 


We wish Mr. Barnes the best of luck as he begins this new chapter in his life.


Click the link to read the full story:  Newsroom | Yamaha Outboards

Source: Yamaha Outboards Newsroom